Dependable Auto Transport at EZAutoShippers.com
Video Game Marketing

Categories


Kindle: Amazon's New Wireless Reading Device

Home -> Pc Platform -> Video Game Marketing

Video Game Marketing


 

Will Electronic Arts Spore DRM Be the Demise of the Video Games Industry?

Hordes of video game lovers, many of whom were devoted to the widely popular Sims video games, waited anxiously for Electronic Arts newest video game release called Spore. Electronics Arts did not disappoint it's many fans as the $49.99 regular version of Spore, the $9.99 Spore Creature Creator and the $79.99 Galactic version of Spore were released without a hitch and were quickly snatched off the retail stores shelves. Although Spore's sales didn't quite match the volume of sales of video game monoliths Guitar Hero III or Grand Theft Auto IV, it did very well. It is usually about a week after a video game release when the people who bought the game begin flooding the Internet with either their personal praise or damnation of the video game. They talk about things like game play, graphics speed and resolution, end game, online play, character building etc. Not this time! With Spore, the talk was all about its DRM!

What is DRM? The copyright protection called DRM is an acronym for Digital Rights Management, a term used to describe the different techniques for restricting the free use and transfer of digital content. DRM is used in a number of media, but is found most often in music and video files. Many of people believe that DRM should stand for Digital Restrictions Manager being that it manages users restrictions while taking away their rights. Companies like Apple began using DRM under the auspices of fighting piracy. Has it worked? You tell me. After the news of the type of severe DRM Electronics Arts put on Spore spread to future buyers, it took only days for over 500, 000 illegal copies of the Spore video game (without DRM) to be downloaded from P2P BitTorrent sites on the Internet. Does DRM work? No! It ticks people off. If you don't believe it, ask Amazon.com, where thousands of people unhappy with Spore's DRM restrictions gave the new video game a lowly one star rating. Thanks to DRM, Spore has become the most pirated game ever.

So, what was so bad about Spore's DRM to get so many people in an uproar? Here is what it is all about and I am going to tell you from first hand experience because I purchased the $79.99 Galactic version of Spore and after one more download, the game will be worthless. Because my video card was not set perfectly to run Spore, I received a warning message after the first installation that I needed to change my video card settings and reinstall Spore again or the game would not work. One installation used. I did what was required and reinstalled Spore again. No error messages this time, the game works wonderfully. Two installations used. So why am I counting installations? You see, with Spore's DRM restrictions, the purchaser can only install the game three times. After the third installation, your bought and paid for game of Spore will be nothing but a worthless piece of plastic. You can play it, but you will never be able to install it again. So you pray nothing goes wrong with your computer because you won't be able to install Spore to a new one. If I would have known about Electronic Arts DRM restrictions for Spore, I never would have purchased it and I may have gone as far as joining the other 500, 000 so-called pirates visiting a free game downloads site to download a DRM-less version.

Some folks say that a company should be allowed to protect their copyrighted products, and I agree as long as they don't take the rights away from the new owners, the people who have purchased those copyrighted products. I want to first say that I don't necessarily hate the idea of copyright protection but I do hate the way DRM is being abused by the companies. When a person buys a copyrighted product, the copyright should now belong to the new owner along with the product. As far as I am concerned, when I purchase something it should be mine to do with as I please. As long as it does not involve harming, torturing or killing a living creature, I should have complete and total rights to do what I want with that product. Here are some examples of what I mean. If I were to purchase a German Shepherd dog ($800), it is mine. If I want to either sell or give my dog away to someone else, I have every right to do so. If I buy a car ($25, 000) and a week later feel like selling it or giving it away, I can because I have the every right to do so. If I were to buy a house ($200, 000) outright for cash (I wish), that house would be completely mine to sell or even give it away if I choose. If I have complete and total rights to do what I want with my dog, my car and my house, will somebody please tell me why can I face criminal charges and punishment for doing what I want with my $79.99 game of Spore or any other video game for that matter. Heck, with EA's new DRM restrictions imposed on my Spore video game, I can't even install it more than three times. In truth, Spore still belongs to Electronic Arts even though I forked out my hard earned cash for the rights of ownership. Therein lies the true crime my friends. And the video game industry is wondering why more and more normally honest folks have turned to pirating.

Sadly, video game companies like Electronic Arts are unwittingly causing the downfall of the video game industry with their abuse of DRM restrictions. Piracy paranoia has already taken a huge bite out of the PC and Mac game industry. Remember when stores like Egghead and Electronics Boutique used to be stocked wall to wall with computer games for your PC or Mac. Then they come up with all of these unjust anti-piracy rules that if you open the games packaging there will be no exchanges or refunds allowed. Are you kidding me. With all of the different computer configurations out there due to lack of standards within the industry, you were lucky not to run into a conflict when installing or playing the game. How many of you remember buying a $50 computer game only to have it not work when you installed it. Remember how you felt when you tried to get your money back for a $50 game that you never even got to play only to be told by the suspicious salesman at the stores counter, Too Bad, No Refund, No Exchange Policy Here! A lot of people remember. That is the main reason good honest folk turned to P2P download sites for their computer games in the first place. No risk of losing their money through no fault of their own. Thus began the downfall of the video game industry for PC's and Mac's. Now when you go into a store looking to purchase a game for your PC, all you will find is a little rack of about fifteen computer games tucked away somewhere in the back of a video game store.

Don't look now, but the video game industry is following that same path of self destruction as before, and the DRM restrictions they are putting on games like Spore will be their undoing. If the fact that the Spore DRM policy has caused it to become the most pirated video game in history does not bring about changes in copyright policies, then they will be in deep trouble as an industry. I realize I am ranting but I tend to get ticked off when I am being ripped off and I am not alone here. Head over to CNet or Amazon.com to see what people are saying about the Spore DRM policy. The video game makers had better listen too, because they are on the path of causing their own demise with such a draconic DRM policy. Electronic Arts, the maker of Spore especially had better open up its ears, because over 500, 000 people downloading DRM free versions of the video game from Free Game Downloads sites in only a few days makes a thunderous sound. The release of Spore was supposed to be a happy day for all. Instead, EA's punishing DRM policy may have begun the downfall of the video game industry, and that would be a sad day for everyone.


Neil Gerstein writes informative articles on various subjects when he isn't busy building and promoting his own websites. He currently have several websites that are great for content. At Movies, Music, Games & More he reviews the best unlimited free download sites for movies, music, zune, iphone, psp and more as well as Unlimited Free Game Downloads.

Article Source: ArticlesBase.com


Whats up with Nintendo's new controller?
Its a remote control!!!!! LOL .Yea, thats a sign how well Wii is gonna do on the video game market. R. I. P Nintendo

Get the answers...


I would just like to ask why people "hate" on various video game consoles.?
If we all like the same things, the video game market would pretty much suck. Who cares what console wins the war. Do people feel like they're on the wining team if the company they help get richer wins? Well unless your paycheck says Nintendo, Sony, or Microsoft, your not on a winning team your just a customer. I have always had more than 1 system, GC, PS2, Xbox, Wii and 360. I just like to play all games. Just thought I ask some opinions!

Get the answers...


If I were to choose the Video Game market and wanted to help create the game What would i need to learn ?
Wondering

Get the answers...

Related Video-game-marketing Videos


Next page: Video Game Advertising


Bookmark/Share This Page:

ADD TO DEL.ICIO.US
ADD TO DIGG
ADD TO FURL
ADD TO NEWSVINE
ADD TO NETSCAPE
ADD TO REDDIT
ADD TO STUMBLEUPON
ADD TO TECHNORATI FAVORITES
ADD TO SQUIDOO
ADD TO WINDOWS LIVE
ADD TO YAHOO MYWEB
ADD TO ASK
ADD TO GOOGLE
ADD TO MAGNOLIA
ADD TO NING
ADD TO RAWSUGAR
ADD TO SPURL
ADD TO TAGTOOGA


Bookmark and Share


Recommended Products

DecalGirl.com - Personalize Your World!
Ads By CbproAds


Video Game Marketing News


Wired's 7 Favorite Star Wars Videogames - Wired News


kypost.com

Wired's 7 Favorite <cite>Star Wars</cite> Videogames
Wired News
By Chris Kohler It's only natural that Star Wars and videogames go hand in hand – in a sense, they were born right around the same time. The name "Star Wars" isn't that far off from the title of the first computer game, Spacewar!
Ten... Star Wars videogame classicsReg Hardware

all 173 news articles »

Read more...


GAME OF THRONES Videogame, Art book and Game Guide Giveaway - Assignment X


The Controller Online

GAME OF THRONES Videogame, Art book and Game Guide Giveaway
Assignment X
By The Editors of ASSIGNMENT X GAME OF THRONES fans get ready for a cool little ASSIGNMENT X giveaway to promote the new GAME OF THRONES role-playing videogame that just hit the Xbox 360, PS3 and PC consoles. We have two gift packs to give away (to US ...
Game Of Thrones Videogame PreviewSFX

all 8 news articles »

Read more...


How Curt Schilling's video game dreams turned toxic - CNET


Globe and Mail

How Curt Schilling's video game dreams turned toxic
CNET
Now when I see Schilling on TV, he's surrounded by cameras and reporters outside the headquarters of 38 Studios, his videogame company in Providence, RI The questioning is hostile: Can his outfit stay afloat? Is he feeling pressure?
Videogame-industry websites: 38 Studios lays off whole staffThe Providence Journal
Curt Schilling's 38 Studios lays off all staff; Rhode Island Governor Lincoln ...Boston.com
Curt Schilling's 38 Studios lays off all staffBoston Globe
NECN -WLNE-TV (ABC6)
all 1,016 news articles »

Read more...


New Harry Potter Kinect Video Game - The Leaky Cauldron.org


The Leaky Cauldron.org

New Harry Potter Kinect Video Game
The Leaky Cauldron.org
... of Production and Development at Warner Bros. Interactive. "Kids and parents will enjoy recreating their favorite Harry Potter adventures, from flying a broomstick in a Quidditch match, to battling pixies and dueling other wizards." Videogame.

Read more...


Don't Let 38 Studios Sour You: Video Games Are Good for Your State's Economy - Forbes


Forbes

Don't Let 38 Studios Sour You: Video Games Are Good for Your State's Economy
Forbes
Videogame company 38 Studios, makers of Kingdoms of Amalur: Reckoning and an upcoming MMORPG set in that game's universe has recently collapsed, leaving $90 million in unpaid principal and interest to the state of Rhode Island.
Videogame industry responds online to help 38 Studios employeesThe Providence Journal
QQ Rhode Island Noobs: You Paid $75 Million for Failed Game CompanyReason Online (blog)

all 151 news articles »

Read more...


Chronicle Director Josh Trank Signs on for Film Adaptation of Colossus Videogame - Paste Magazine


Collider.com

Chronicle Director Josh Trank Signs on for Film Adaptation of Colossus Videogame
Paste Magazine
The film will be an adaptation of the 2005 Sony Playstation 2 videogame of the same name. The plot involves a young man named Wander who must slay 16 enormous colossi in order to bring a captured girl named Mono back to life.
Shadow of the Colossus movie in development at Sony PicturesEL33TONLINE

all 35 news articles »

Read more...


Because We May: the videogame sale to rule them all - Gamezebo


Because We May: the videogame sale to rule them all
Gamezebo
By Josh Wittenkeller We've all bought a game on sale. Who wouldn't? There's something awesome about getting a huge discount on a great game that just makes us gamers happy people. If you get that same “smart buyer” rush every time you get a game on ...

and more »

Read more...



Symantec Norton Logo


Ads By CbproAds


Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
By: David Wesley, Gloria Barczak
Price: $99.70 (New)
$79.99 (Used)


Apps 2 Riches - A Complete Video Guide for iPhone App Development. Basic & Advanced iOS Programming Video Tutorials + App Store Marketing Secrets. Includes 2 iPhone Application Game Templates.
By: Mark Quinn, Rohan Patel
Price: $129.00 (New)


The Guerilla Marketing, Building Effective Lead Capture Web Pages, SIVA Marketing for Video Game Cheat Codes Businesses
By: J Bowman J Orr
Price:


The Guerilla Marketing, Building Effective Lead Capture Web Pages, SIVA Marketing for Video Game Action Figures Businesses
By: J Bowman J Orr
Price:


The Guerilla Marketing, Building Effective Lead Capture Web Pages, SIVA Marketing for Video Game Consoles Businesses
By: J Bowman J Orr
Price:


The Guerilla Marketing, Building Effective Lead Capture Web Pages, SIVA Marketing for Video Game Systems Businesses
By: J Bowman J Orr
Price:


The Guerilla Marketing, Building Effective Lead Capture Web Pages, Affiliate Marketing for Video Games Businesses
By: J Bowman J Orr
Price:


The Guerilla Marketing, Building Effective Lead Capture Web Pages, Affiliate Marketing for Video Game Cheat Codes Businesses
By: J Bowman J Orr
Price:


The Guerilla Marketing, Building Effective Lead Capture Web Pages, Affiliate Marketing for Video Game Posters Businesses
By: J Bowman J Orr
Price:


The Guerilla Marketing, Building Effective Lead Capture Web Pages, Affiliate Marketing for Video Game Development Software Businesses
By: J Bowman J Orr
Price:

Permalink: Video Game Marketing | | Copyright © 2012 coolgamesite.com All Rights Reserved

  Home   Sitemap   Develop Your Domain Names